Unexpected Turn From Jaguar – a Taxi

June 20, 2012 at 00:08

We all have known Jaguar for its luxury orientation and uniqueness in perception. The brand Jaguar instantly makes an association with the exceptional cars, which not everyone can afford and not everyone will be able to ride in his lifetime. This was in fact one of the main attractive things about this car, the driving force for the people to buy it. Marketers would say that changing this perception and positioning will kill the brand and company instantly, but the headquarters of Jaguar have something different in their heads.

Photo of Jaguar JX

Photo of Jaguar JX

Of course we were just getting the attention of the readers with our exclamation in the heading of this article. The topic will be about a special name of a ‘taxi’, which is given in one of the most prestigious competitions. Sports sedan BMW M5, for many years, has been bearing the official taxi service in “Nordschleife”, but now it will have to share the market with taxis from Jaguar.
British company has developed a special version of the sedan XJ special for traveling around the N?rburg rings. The car is based on the modification of XJ Super sport and is equipped with optional Sport package, and Speed. A taxi from the Jaguar XJ apart from other additional options has a matte gray exterior.

Photo of Jaguar XJ from back

Photo of Jaguar XJ from back

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