Jaguar Wants to Attract More Stars for Their Campaigns

September 24, 2012 at 12:48

As we are all aware of the luxury brand Jaguar, we also have some idea about their positioning. Even though positioning is a broad marketing concept, all fans of the brand understand that it means a complex of all the advertising activities that the company undertakes. In such a way we have learned some interesting details about the future positioning of the Jaguar brand and we want to share it with you.

Image of the Luxury Jaguar car

Image of the Luxury Jaguar car

First of all, it became known that the company plans to cooperate closely with the stars from the Hollywood world. The plan is to attract as much famous celebrities as possible, however, the marketing experts from Jaguar admit, that the preferences of the public are changing very quickly, thus it is very difficult to choose few role models, which would be suitable for the most advertising shoots. In such a way, by the year 2015 there will be at least few contracts with the popular people from the world of cinema.

Photo of Jaguar Partners With The Hollywood Bowl

Photo of Jaguar Partners With The Hollywood Bowl

We have asked the fans of the brand, whom they would like to see as the face of the Jaguar brand, and most of the people answered, that the company has made a good choice when they decided to cooperate with actors, as they are famous and at the dame time seem more reliable than the singers. While other spheres of famous people are not so known to the broad public.

categoryCategories: General News