Information about Jaguar Changed Logo

August 14, 2012 at 12:26

Every fan and driver of Jaguar has noticed that recently the Company has changed the logo. It is needless to say how important the logo is for the company, because it becomes the second name and whenever people see the image of it or even something that looks a bit alike, they right a way associate it with the company. As we all know, that the wild cat-face was changed to the gracious cat body lines, we want to speak a little about that change.

Picture of the Jaguar Logo on the concept car

Picture of the Jaguar Logo on the concept car

In fact, we are going to speak not about that last great change from face to body, but rather about the most recent change, which may be not all have noticed. Simultaneously with the launch of a new advertising campaign, the British automaker has decided to change its logo Jaguar. It is a good idea from the marketing stand point, to make those changes together.

Image of the old Jaguar Logo

Image of the old Jaguar Logo

The logo remained in the main part – the Jaguar branded “cat leap”, but the image itself has become more prominent and “metallic”. There were earlier only major lines of the cat, which made it look flat and 2D, however now they have added shadows, texture and changed the font with which they write the word Jaguar. Last time the logo of Jaguar was changed in 2002, when the automaker was in possession of Ford. And now is the time, when the cat became “metal”.

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