Jaguar Company Found a Unique Niche for PR of Its Cars

November 6, 2012 at 02:15

Without any doubt PR plays an important role in the car market, however current consumers are not satisfies with simple posters or TV ads, they need something new and that would touch them from the inside and trigger the desire to buy. Therefore today we are going to talk about the new and unique niche, which was found by the Jaguar marketers.

Image of the white Jaguar XJ

Image of the white Jaguar XJ


Wrap Up of the Golf Season from Jaguar

October 14, 2012 at 02:20

As the fans are already aware, the Jaguar company is also very active not only in terms of developing new cars or models, but also in terms of being a sponsor and initiator of some events. In such a way, as the Jaguar brand is very luxurious, the company cannot support just any sports event, it should be also representative and unique in some sort of way. Therefore, we think that it is not a surprise for anyone, that the Jaguar company was supporting the golf spot for a long time. However, as it is already autumn, and the weather conditions are not satisfying sometimes, it was a high time for the Jaguar to wrap up its golf season.

Image of the new Jaguar car

Image of the new Jaguar car

A British Contest in Which Jaguar Won

October 6, 2012 at 12:53

Quite a time ago we have presented to our readers the fact, that Jaguar won on the marketing research of some group, which was testing the satisfaction of the car from the drivers. Our reporters came across some new information, which was not known to us before, which we did not include thus into the article before. However now we want to present the details about the win of the Jaguar, because it may be very interesting to the fans and to the drivers, which consider buying a Jaguar car.

Image of Jaguar XF Diesel S

Image of Jaguar XF Diesel S

Jaguar Wants to Attract More Stars for Their Campaigns

September 24, 2012 at 12:48

As we are all aware of the luxury brand Jaguar, we also have some idea about their positioning. Even though positioning is a broad marketing concept, all fans of the brand understand that it means a complex of all the advertising activities that the company undertakes. In such a way we have learned some interesting details about the future positioning of the Jaguar brand and we want to share it with you.

Image of the Luxury Jaguar car

Image of the Luxury Jaguar car

Lana Del Rey Became an Official Face of the Jaguar Car Manufacturer

September 22, 2012 at 12:19

American singer Lana Del Rey (the real name of the actress is Elizabeth Grant) has recently signed a promotional contract with the world famous automobile giant «Jaguar». We have already seen situations, when famous people become the faces of the companies, but it is very unusual for the women singer to become the representative of Jaguar, say the fans.

Image of the Jaguar F-Type 2014

Image of the Jaguar F-Type 2014