Jaguar Company Found a Unique Niche for PR of Its Cars

November 6, 2012 at 02:15

Without any doubt PR plays an important role in the car market, however current consumers are not satisfies with simple posters or TV ads, they need something new and that would touch them from the inside and trigger the desire to buy. Therefore today we are going to talk about the new and unique niche, which was found by the Jaguar marketers.

Image of the white Jaguar XJ

Image of the white Jaguar XJ

It is no secret that many are tired of stupid talk shows, television in pursuit of a mass audience is now scarce for intelligent programs. Talented marketers of Jaguar have often delighted us creative, unusual ideas. This time they decided to fight the deficit of events for the intellectuals, believing that clients of their company are made out of number of non-standard educated people that feel a need to discuss some matters of public concern. Therefore the brand developers are creating a totally new marketing campaign.

Picture of the old white Jaguar car

Picture of the old white Jaguar car

It is socially significant event in the framework of the “Age of White Jaguar”. Natalia Trynko, the manager of marketing and dealership activities at Jaguar says: «For us, this is the most important project of the year, aimed at building a brand image of Jaguar, we do not estimate the effect of a single event, a set of events that are being discussed, passed from mouth to mouth, create a certain aura around the brand. And it will most certainly have an effect”.

categoryCategories: Competitors General