Unexpected Turn From Jaguar – a Taxi

June 20, 2012 at 00:08

We all have known Jaguar for its luxury orientation and uniqueness in perception. The brand Jaguar instantly makes an association with the exceptional cars, which not everyone can afford and not everyone will be able to ride in his lifetime. This was in fact one of the main attractive things about this car, the driving force for the people to buy it. Marketers would say that changing this perception and positioning will kill the brand and company instantly, but the headquarters of Jaguar have something different in their heads.

Photo of Jaguar JX

Photo of Jaguar JX


Jaguar Gets Advertised on the Hotel

June 18, 2012 at 00:36

To introduce their new cars, car concerns are inventing new ways in order to grab the attention of the watcher. In such a way, some very brave and outrageous events can happen. As all the marketing specialists know, the place is very important. As you want to advertise in the most popular places, you also want to hit the right people with your ad. Jaguar is not a simple car, and not every person car drive it and afford it. Thus it is also important to create the sense of uniqueness in the advertising, so that the target market would be satisfied.

Photo of the Jaguar Car on the Hotel wall

Photo of the Jaguar Car on the Hotel wall

Why Jaguar XE is Better Than Porsche 911

June 16, 2012 at 00:26

The topic of which car is better is very debatable one. Since every person is going to stick to his own opinion, it does not matter which facts you will try to bring to support your own opinion. But from the other side it not so bad, since we still get to know a lot of interesting an valuable staff from comparison, so we continue to compare the Jaguar XE and Porsche 911.

Photo of Jaguar XE red

Jaguar Want to Take Over the Laurels of the Porsche 911

June 14, 2012 at 00:23

We all know that Jaguar has a long and very intense history of competition with Porche. Being a highly cherished luxury car, Jaguar keeps its position quite stable in the market for expensive cars, maintaining the same level of demand and trying to increase it over the years. At the same time, this auto concern needs to push the rivals aside a little, thus we will touch upon the topic of Jaguar trying to take over the laurels of Porsche 911.

Photo of Jaguar XE silver

Photo of Jaguar XE silver

Time for Something New – Jaguar XF Advertising

June 12, 2012 at 00:15

The best known luxury car producer, Jaguar, has its core competency in advertising. No wonder, that the celebrities all line up to buy the newest and most expensive cars by this auto concern. At the same time, Jaguar keeps on innovating and introducing new models along side it keeps on developing it marketing base and spends millions of dollars on advertising. All this is done in order to keep the successful brand on top and also for the market share sake. Jaguar wants to take over the customers of their competitors and with every new advertising they are able to do that, step by step. In such a way, new advertisement of Jaguar XF came out recently and also is believed to get high ratings by the viewers.

Photo of Jaguar XF

Photo of Jaguar XF